BlackSwan Data
"We worked with Impact & Truth to level up our internal data analytics, client success, and reporting teams. Impact & Truth’s approach to data driven brand building and innovation strategies made the difference, nailing delivery and contract signing for high-stakes clients".
— Nikolas Pearmine | Chief Client Strategy Officer
The Challenge
Blackswan Data, a leader in SaaS global social predictive analytics, primarily serves Fortune 100 consumer product goods clients across various sectors. Under the leadership of Nikolas Pearmine, the Chief Strategy Officer, the firm focused on elevating the capabilities of a junior team to enhance service delivery quality. This strategic move was essential for handling high-stakes clients, who were at critical initial stages of engagement. Our goal was not only to deliver proven value but also to seamlessly integrate with client-side operations, ensuring sustained success and partnership.
The Partnership
1. Tailored Coaching
In response to the challenges faced by our prestigious client, Blackswan Data implemented a tailored 1-on-1 coaching and strategic partnership program aimed at empowering their internal team.
2. Actionable Insights
This initiative helped translate complex data sets into clear, actionable insights, thereby enhancing decision-making and delivery of a 3-year innovation growth strategy to their client's $900MM flagship brand.
3. Sustained Success
The strategic insights and solutions provided enabled the client to innovate and activate effective market strategies, significantly boosting their immediate and long-term growth plans profitability.
The Result
Expanded Revenue Pipeline
BlackSwan Data successfully expanded their new business pipeline from $150k to $600k (4x ROI) within the year with one client, setting a trajectory for future revenues exceeding $2.0MM+.
Designology
"Partnering with Impact & Truth has been a game-changer for our business. They've equipped us with a crystal-clear vision of our growth trajectory, pinpointed our most profitable consumer segments, and laid out an incredibly detailed omni-channel growth roadmap to fuel our expansion. Impact & Truth's expertise is unmatched in the industry – we count ourselves fortunate to have chosen them as our partners in growth. They're truly the best!"
— Steve Beckman | Founding Partner
The Challenge
Designology, an innovative player in the design services industry, was navigating through increasingly turbulent waters. Positioned in a saturated market, they faced the dual challenge of stagnant growth and the urgent need for differentiation. While their design expertise was unparalleled, the absence of a unique selling proposition in a sea of competitors stifled their visibility and growth potential. Recognizing these challenges, Designology's leadership, spearheaded by Founding Partners, Steve Beckman and Casey DeCarlo, decided that a growth partnership with Impact & Truth could carve a distinct niche for them. They sought a comprehensive strategy that extended from refining their business model to implementing a robust marketing growth plan capable of achieving rapid and scalable growth.
The Partnership
In a sea of competition and a need for new positioning to drive growth, Designology's partnership with 'Impact & Truth' created a new chapter in its desire for market leadership and operational excellence. This partnership was a deliberate exercise into uncharted territory, designed to elevate Designology's market stature and fortify its operational backbone.
1. Comprehensive Business Analysis
'Impact & Truth' dissected Designology's core business structure, isolating key leverage points for differentiation to secure a wider market presence.
2. Redefinition of Brand Identity
A refreshed brand strategy underscored Designology's commitment to trailblazing design and client-first, consumer co-created service, propelling its distinct market voice.
3. Operational Streamlining
Operational recalibration was undertaken, weaving in state-of-the-art tech solutions and supply chain enhancements to fuel efficiency.
4. Revitalized Customer Engagement
The partnership re-engineered the customer journey, delivering an experience marked by personalization and meaningful brand interactions.
5. Innovative Marketing Outreach
A dynamic marketing drive was initiated, tapping into the pulse of digital and social toolkits to amplify brand resonance and community engagement.
The Result
Differentiated Growth
Designology's essence came to life with a future-forward vision, weaving connections through stories that resonate and vibrant social media conversations. More than a plan, it was a passion-fueled growth map that unveiled Designology's creative core and secret sauce for outstanding design services. This led to deep, lasting community ties. Their debut campaign? A sensation, igniting a blaze of interest and loyalty and marking the beginning of a new growth chapter filled with genuine connections and client success.